All Articles tagged Customer

• Peer Reviewed Research
  September 29, 2023 BST
  Designing a Blockchain-Based Customer Loyalty Programme using Design Science Research Method
  Milad BehrouziAmir AlbadviParimah Emaadi Safavi

  This study proposes the design and implementation of a blockchain-based platform using the design science research (DSR) method to overcome the limitations of conventional loyalty programmes.

  Abstract